Your website may be a legal risk if it is not accessible to people with disabilities. While federal regulations formally require accessibility for government websites (Title II of the ADA),
courts consistently apply the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standard to private businesses in ADA lawsuits. With over 4,000 digital accessibility lawsuits filed annually, every organization—startups, enterprises, healthcare providers, and e-commerce brands—faces significant legal and reputational risk from inaccessible websites.
Bullzeye Media Marketing delivers comprehensive digital accessibility solutions that integrate technical remediation, UX improvements, legal alignment, and long-term governance to meet WCAG 2.1 AA standards.
Why Digital Accessibility Matters Now
Legal Risk
Digital accessibility lawsuits continue at high levels, with over 4,000 cases filed in 2024 across federal and state courts.
The real costs of non-compliance:
- Settlement costs typically range from $5,000 to $50,000
- Legal fees to respond to demand letters average $25,000
- Mandatory website remediation costs
- Ongoing monitoring and compliance requirements
- Potential statutory penalties up to $75,000 (first violation) and $150,000 (subsequent violations) in DOJ enforcement actions
E-commerce sites face the highest risk, representing 77% of all digital accessibility lawsuits.
SEO & Performance Advantage
Google’s algorithms increasingly reward accessible websites with better rankings and visibility in AI Overviews. Accessible sites also typically have:
- Faster load times
- Better mobile responsiveness
- Improved user experience for all visitors
- Higher conversion rates
Expand Your Addressable Market
61 million Americans (26% of U.S. adults) have disabilities that affect their ability to access digital content. This represents substantial purchasing power—an estimated $490 billion in discretionary spending. By making your website accessible, you open your business to this significant market segment.
What Bullzeye Delivers
Comprehensive WCAG 2.1 Level AA Alignment
- Automated + manual accessibility audits using industry-leading tools
- Screen reader and assistive technology testing with real users
- Code-level remediation (ARIA tags, semantic HTML, keyboard navigation)
- Video captioning and audio transcripts
- PDF and document remediation
- Accessibility statement and compliance documentation
- Staff training and governance frameworks
We Don’t Use Accessibility Overlays or Widgets
Automated overlay solutions have been cited in 25% of recent lawsuits. We provide real, code-level remediation that works.
Our Compliance Process
Phase 1: Comprehensive Audit
We evaluate your entire digital presence against WCAG 2.1 AA success criteria, combining automated scanning with manual expert review and assistive technology testing.
Phase 2: Strategic Remediation
Our development team implements code-level fixes, prioritizing high-impact issues and frequently accessed content. We address the root causes, not just symptoms.
Phase 3: Validation & Testing
We verify all remediations with assistive technology users and conduct comprehensive regression testing to ensure your site meets WCAG 2.1 AA standards.
Phase 4: Ongoing Governance
Accessibility is not one-time—it’s ongoing. We establish monitoring systems, train your team, and provide continuous support to maintain compliance as your site evolves.
Includes: Pass/fail summary • Issue screenshots • Prioritized remediation plan • Timeline estimates
Important Notice
This information is provided for educational purposes only and does not constitute legal advice. Bullzeye Media Marketing provides technical accessibility services but does not guarantee immunity from lawsuits. Accessibility is an ongoing process requiring continuous monitoring and updates. For legal guidance regarding ADA compliance, please consult with a qualified attorney specializing in disability rights law.