Home Our Blog What Happens When Women Reimagine the Mammogram? Koning Health Is Leading the Way

What Happens When Women Reimagine the Mammogram? Koning Health Is Leading the Way

3D Breast CT

Pain-free, no-compression, high-accuracy breast imaging is no longer a futuristic dream—it’s FDA-cleared, in-market, and ready to scale. Here’s why Bullzeye is amplifying the mission.

At Bullzeye, We Don’t Just Support Innovation

We partner with category definers—the ones who aren’t waiting for permission to change the system. They’re building the future of care, tech, and access. And they’re doing it with vision, velocity, and values.
Koning Health is one of those partners.
Their Vera™ 3D Breast CT scanner isn’t just an upgrade from mammograms—it’s a complete rewrite of what women experience when it comes to breast health.
This is one of the most important stories in healthtech today. And as strategic growth partners, we’re proud to help bring it to the world.

The Problem: Mammograms Are Necessary—But They’re Also Broken

Let’s start with what we all know but rarely say:
– Mammograms hurt.
– They’re often inconclusive, especially for women with dense breast tissue.
– They require compression and radiation.
– And millions of women delay or avoid them altogether—even when they know early detection is critical.
This isn’t about awareness. It’s about experience. Women aren’t afraid of knowing—they’re afraid of what it takes to find out.

The Solution: 360-Degree Breast Imaging with No Compression, No Pain, and No Fear

Koning Health’s Vera™ scanner changes everything.
– No compression
– No painful positioning
– No radiation risk like traditional methods
– Just 7 seconds per breast
– True 3D, high-resolution images from every angle
It’s FDA-cleared. It’s already in use. And it’s offering diagnostic clarity for women who’ve previously received unclear or conflicting results.
As Naomi, Koning’s Head of Marketing, shared in her recent Healthy Enterprise Podcast interview:
“We’re not just improving a process—we’re restoring trust and comfort in an experience that has historically been traumatic or avoidable for too many women.”

Why This Matters to Bullzeye

We work with healthcare companies that aren’t satisfied with marginal improvements.
We align with teams bold enough to challenge outdated standards and build smarter, more empathetic systems.
Koning doesn’t just have a product—they have a movement.
– They’re raising a Series C round to expand access and bring this technology to more women, faster.
– They’re creating a new standard of care: one rooted in dignity, clarity, and tech that centers the patient experience.
– They’re elevating how we talk about screening—not as a fear-based checkmark, but as a comfortable, data-rich diagnostic tool.
Bullzeye is proud to amplify that mission.
We’ve supported Koning across strategic messaging, brand positioning, investor outreach, podcast amplification, and thought leadership content—because their success is tied directly to the impact they can deliver.

Want to Hear the Full Story? Start Here:

???? Watch Naomi on The Healthy Enterprise Podcast:

???? Explore Vera™ technology and breast CT imaging: Koning
???? Learn more about Koning’s Series C and how to support: Koning

Let’s Bring Better Healthcare to Market, Faster

If you’re a founder in healthtech or wellness looking to scale a category-defining solution, let’s talk.
At Bullzeye, we’re more than marketers.
We’re your embedded growth partner—sitting with you in the boardroom, aligning vision with velocity, and turning trust into traction.
???? Get in touch → [email protected]
???? www.bullzeyemediamarketing.com

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